Igniting the Future of Health: Bioptik 2024 New Brand Identity and Positioning
NOVEMBER 1, 2024
Over the past 25 years, Bioptik has stood alongside you, overcoming numerous challenges and experiencing significant growth. We have continuously advanced in the fields of medical diagnostics and health supplements, and with your invaluable support, we have become an OTC (Over-The-Counter) Company in Taiwan and a globally recognized manufacturer, expanding our reach to over 70 countries. Today, with great excitement and pride, we are pleased to announce our brand's new image and positioning.
The Definition of Health, Our Commitment
We often ask ourselves, what is health? Is it the absence of illness? Or is it the joy of sharing memorable moments with friends? Or is it the courage to face challenges with poise? In this diverse era, the definition of health has expanded beyond traditional perceptions. At Bioptik, we believe that true health is the art of mastering our vital signs—a delicate balance of awareness, continuous vigilance, and thoughtful improvement—leading to a life of effortless grace.
A New Brand Image, A Step Toward the Future
To better convey this belief, we have undertaken a comprehensive update of our brand identity. Our new branding reflects the core value of our company: "Leading consumers toward scientific home health management and effortlessly creating an ideal healthy lifestyle for the whole family." Every design element embodies this vision, from the streamlined logo structure to the approachable color palette, representing the perfect blend of technological innovation and humanistic care.
The brand logo’s encircling lines symbolize the warmth of an embrace—a promise of care—while the letter " i " now featuring a red circle instead of blue, underscores Bioptik’s creativity and injects energy and inclusivity.
The brand logo’s encircling lines symbolize the warmth of an embrace—a promise of care—while the letter " i " now featuring a red circle instead of blue, underscores Bioptik’s creativity and injects energy and inclusivity.
The evolution of Bioptik’s corporate logos. From now on, all new products will feature the 3rd-generation logo, while current IVD products will retain the 2nd-generation logo.
Looking Ahead, Creating an Ideal Healthy Life Together
This brand update is not merely an external change. In the future, we will continue to focus on developing accurate medical diagnostic devices and medical-grade skincare solutions, offering comprehensive health solutions. We will support individuals with chronic conditions, family medical histories, and high-risk groups, enabling them to manage their health easily at home, track long-term data, and monitor their family’s well-being.
Bioptik’s new brand identity, incorporating diverse groups, ages, and cultures, demonstrating our commitment to serving the global market.
Empowering you to live well